Slider 01

We create collaborative spaces to develop a strategic plan, for each
brand, product, and business.

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We develop agile communication strategies that are efficient, cost-effective, and designed to help you overcome obstacles, achieve your
goals, and build strong brands.

01 MOBIL

At The Planners, we research, analyze, and combine information to find the best relationship between people, communications, and the businesses of brands where small discoveries reveal great opportunities that inspire exploration of other worlds.

We believe in the restless and support the visionaries who know there’s something more out there but are unsure of how and where to seek new adventures.

Plan

Observing the environment

Brand analysis
Competition analysis
Special emphasis on the consumer

Observing the digital world

Digital anthropodata
Social listening
Netnography Coolhunting

Branding

Purpose
Positioning
Value proposal
Naming
Brand architecture
Strategic brand bible

Roadmap

Communication plan
Strategic/creative concepts
Digital strategy

The Model

100% remote or hybrid

Collaborative processes with different areas

Direct and agile relationship

*Change based on the need of the project or development of one of the parts of the methodology

Laboratories and co-creation spaces FOR COMPANIES AND AGENCIES

Strategic thinking workshop
Creative strategy workshop
Anthropology and netnography for intelligent data
Social network studies and social listening
Big data capture and visualization
Digital communities

Digital consumer
Colombian consumer
Culture consumer
Creative writing for marketing & advertising
Storytelling
Internal communication and organizational happiness

Patricia Daza
Discoverer and explorer

Advertising Management Specialist plus Brand and Digital Strategic Planner who combines creative and strategic thinking, with over 15 years of experience in the advertising industry and teaching.

Christian Bitar
Discoverer and digital explorer

Anthropologist specialized in cultural consumption, communication & creativity technologies, as well as future design. Works on local, regional, and global research projects. Stays constantly updated on research methodologies plus social and media innovation.